Eventos

Webinar 8 de julio, 09:00 AM British Summer Time.

‘https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=&eventid=2407259&sessionid=1&key=16819E527A2EC015488F637BCDABB2B6

Following the launch of the 15th edition of the BrandZ Top 100 Most Valuable Global Brands ranking on 30th June, global experts will present in-depth analysis on how leading brands are combatting the current crisis to remain meaningful, different and salient consumer choices.

Join us to hear:

– The key metric defining high-performing brands in the Covid-19 storm
– How global leaders are using innovation and creativity to their advantage
– The significance of trust and corporate reputation in brand-building
– Proof points for long-term investment in marketing to drive business growth

Don’t miss data-driven insights and case studies from BrandZ, the world’s largest brand equity platform.

We look forward to welcoming you to this session.

Webinar 8 de julio. A las 12PM (Eastern Daylight Time in United States)

https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=&eventid=2356589&sessionid=1&key=4052712CB48D96666677A2BFF9AC0EF3&regTag=&sourcepage=register

This educational webinar series is a unique collaboration between ESOMAR, the world’s leading international research association; University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

This free educational webinar series is derived from the Market Research Core Body of Knowledge (MRCBOK™) and will be offered monthly.

By registering to attend this free webinar, you consent to your registration details being passed on to ESOMAR, MRII, UGA, and CRIC for further communications related to the content of this webinar.

Theory and Back Again: A Researcher’s Tale

Join Zontziry “Z” Johnson of Zappi on July 8th at 12 p.m. EDT for a free virtual presentation on the market research process and how it drives business decisions.

Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization’s efforts to drive business decisions using data. Realistically, that’s not always how it happens. Or is it?

In this webinar, Zontziry will cover the following topics:

• Reviewing the ideal market research process
• Customer input as a source of data
• Feeding business decisions
• Theory vs. reality

This Principles Express Live session is derived from the University of Georgia course, Introduction to Market Research and the Research Process.

Webinar, 8 julio 2020 a las 12:30 PM.

‘https://us02web.zoom.us/meeting/register/tZYkcO2qrj0iGNFJgIs9q1N9AY-UrfmW6G-m

Descubrirás el sistema de gestión que utilizan Google, LinkedIn, Spotify y miles de empresas innovadoras de todo el mundo para liderar y alcanzar resultados.

Nota: este webinar es gratuito y exclusivo para personas que trabajen en un laboratorio socio de AIMFA. Puede comprobar si su laboratorio es socio en la sección ‘Asociados’ de esta web.

Vaya a la siguiente URL para inscribirse a este webinar. Es imprescindible que en su inscripción indique su correo del laboratorio para que la inscripción sea aceptada.

https://attendee.gotowebinar.com/register/2109627870577581584

Webinar, 15 de julio a las 15h.

https://zoom.us/webinar/register/9215891854159/WN_x9xBLNa7STGg9ZI1cD3u7A

Join us to learn how to:
• Gain a 360-degree view of treatment delivery by mapping how the caregiver role evolves and varies over time into PSP design
• Caregiver centricity: co-create tools that beat caregiver burnout and reduce care burden to ensure continuity of care
• Use caregiver insights and iterative design processes to demystify the complexity of care delivery for better patient outcomes

Webinar, 16 de julio a las 19h

‘https://www.eae.es/actualidad/eventos/impacto-de-la-ai-en-la-gestion-de-datos

Son muchas las preguntas y mitos que el campo de la inteligencia artificial nos trae: ¿seremos gobernados por robots? ¿Las máquinas harán todo el trabajo por nosotros? ¿Cuál será el propósito de nuestras vidas?

Dejando el futurismo de lado, lo que sí ya se plantea es un cambio de paradigma y una revolución en la forma en que hacemos las cosas. Y, en lo que respecta a la gestión de datos, la inteligencia artificial tiene un papel protagónico.

Curso online. 29 y 30 de julio. Impartido desde México.

‘https://www.katedranet.com/product/marketing-farmaceutico-healthcare-summit/

Vía Zoom

8 horas de aprendizaje.

Conoce las tendencias y retos referentes al marketing de la salud de los especialistas de la industria y cómo están superando los retos a los que todos nos hemos enfrentado este 2020.

• Incrementa tus conocimientos
• Resuelve tus dudas
• Invierte en tu carrera profesional
• Mejora tus estrategias digitales
• Conoce las herramientas para potenciar tu comunicación

Conferencia Digital. 15 y 16 septiembre 2020.

https://1.reutersevents.com/LP=27955

• Realise permanent patient-centric change in the new normal: lessen patient burden across the lifecycle by ensuring digital transformation and re-emergence strategy is patient-led
• From ad-hoc interaction to strategic patient partnership: scale engagement to build long-lasting relationships that provide real insight and inform strategy
• Create clinical trials patients want to take part in: cultivate an R&D culture that engages early, prioritises co-creation and champions patient-preferred trials
• Prove the patient way is the right way: deliver patient-centred real-world insights with credible information that can be interpreted by internal and external stakeholders alike

Curso Online, 1 y 2 de octubre 2020

https://www.celforpharma.com/course/pharma-forecasting-course

Learn the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals – Know how to build Market Access into your forecasts – Learn to distinguish reliable from bad forecasts and how to forecast cost-effectively – Get practice with an Excel-based forecasting tool that integrates all the techniques taught.

Curso online. 10 y 11 de diciembre 2020.

https://www.celforpharma.com/course/value-pricing-market-access-fundamentals

Understand the language, the concepts and research techniques in pharmaceutical pricing – Learn how to set prices for optimal access and returns across Market Access systems, payer types and at different times of a product’s life cycle – Grasp the impact of international reference pricing and parallel trade, and how to deal with these.