Theory and Back Again: A Researcher’s Tale


Julio, 2020

8Jul12:00 pm- 1:00 pmTheory and Back Again: A Researcher's Talewebinar

Detalles del evento

Webinar 8 de julio. A las 12PM (Eastern Daylight Time in United States)

This educational webinar series is a unique collaboration between ESOMAR, the world’s leading international research association; University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

This free educational webinar series is derived from the Market Research Core Body of Knowledge (MRCBOK™) and will be offered monthly.

By registering to attend this free webinar, you consent to your registration details being passed on to ESOMAR, MRII, UGA, and CRIC for further communications related to the content of this webinar.

Theory and Back Again: A Researcher’s Tale

Join Zontziry “Z” Johnson of Zappi on July 8th at 12 p.m. EDT for a free virtual presentation on the market research process and how it drives business decisions.

Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization’s efforts to drive business decisions using data. Realistically, that’s not always how it happens. Or is it?

In this webinar, Zontziry will cover the following topics:

  • Reviewing the ideal market research process
  • Customer input as a source of data
  • Feeding business decisions
  • Theory vs. reality

This Principles Express Live session is derived from the University of Georgia course, Introduction to Market Research and the Research Process.


(Miércoles) 12:00 pm - 1:00 pm EDT



Organizado por


Deje su comentario

Este sitio usa Akismet para reducir el spam. Aprende cómo se procesan los datos de tus comentarios.